Spokesperson Positioning

UN Secretary General Campaign

Kevin Rudd

Kevin Rudd, former Australian Prime Minister, was to officially announce his candidacy for the role of UN Secretary General in July 2016. Even though the general consensus is that the job will be given to a candidate from Eastern Europe at the time, or a woman, Mr Rudd’s bid was highly anticipated. One of his most tangible goals was to change the current make-up of the Security Council, which currently comprises of the U.S., Britain, France, China and Russia. For the most part, the current structure of the Security Council is considered archaic, constructed after World War II to deal with a conflictual environment that is no longer applicable to the modern world. Mr Rudd brought a somewhat controversial but highly relevant idea to the fore: an African country must become a permanent member of the UN Security Council. This is an idea that is likely to win the hearts of Africans.

Kevin Rudd set off on his African tour on 23 May, ACG had to draft and distribute pan-African press release, in-country press releases and secured media placements for him.

Brand Positioning

Michelle Adelman

Michelle Adelman is an American businesswoman and entrepreneur. She is the founder of Accite, a boutique project development and impact investment firm focused on investing in technology-led projects in growth markets, particularly southern Africa. Accite’s investment philosophy brings together proven technologies with world-class partners and localized business models to create pioneering businesses. Accite’s flagship investment, Go Fresh!, is a controlled environment, hydroponic horticulture operator that is the premier organic and sustainable vegetable brand in Botswana. Go Fresh! has received numerous awards for its produce over the past 3 years and was named the 2017 “Botswana National Horticulture Grand Champions”. Ms. Adelman has 30 years of business experience as a former Accenture global Managing Director; as CEO of a US-based home health services company; and as Group Strategy Executive for the pan-African Econet Group.