Public Relations


ACG advises clients on content for press releases and media outreach efforts to ensure they are speaking to the sensibilities of their audiences and that their message will land with stakeholders and spur them to action. We are not just a communications company. We see ourselves as business consultants to our clients, making sure our clients’ communications objectives are aligned to their business goals.

We offer:

  • Press release drafting
  • Press release distribution
  • Media relations
  • Spokesperson positioning and thought leadership
  • Online and offline tracking and monitoring


Research and Insights


ACG understands that the effectiveness of our clients’ message and positioning in any market is highly dependent on how well they understand the nuances that make up the cultural, linguistic and behavioural patterns of that market. We understand Africa and Africans. But we also understand that both are complex and that in order for our clients to succeed in a competitive market place, we must act as their eyes and ears on the ground. Armed with the knowledge of our clients’ goals and objectives, and a deep desire and passion to meet them, we source our information from our network across the continent. When required and depending on the complexity of the brief, our in-house research and insights expert goes in-country, to live in the environment and communities that our clients want and need to understand. We don’t build communications plans based on a Google search (only). We ask the right questions, speak to the right people, and partner with our clients to ensure their business and communications decisions are authentic. With Africa dubbed the “next frontier”, we make sure our clients are not left behind. ACG recognises that information is power and we work tirelessly to give our clients the tools they need to understand and effectively engage their stakeholders.

Our services include:

  • Socio-political, economic and cultural community mapping and insights
  • Stakeholder mapping and engagement
  • Consumer market research




ACG works with local public relations/communications firms and the communications leads of African corporations, governments, and non-governmental organisations to provide training in communications principles. The goal is to upscale the communications capabilities of local communications firms and give communications professionals in private and public sector organisations the tools they need to succeed. ACG works with clients to identify strengths and weaknesses as well as the challenges and opportunities presented in their markets. Tailored training is then prepared to meet the client’s specific needs, pairing them up with an ACG training consultant who is an expert in the identified area that requires up-scaling.


Content, Digital and Social Media


ACG offers global clients the opportunity to speak to their African stakeholders online in a language they can understand. Based on research and insights, we build digital and social media platforms and engage in community management on behalf of our clients, to ensure their message is loud and clear, and that it lands with the desired effect with the audiences for which we tailor it. We understand that the way you engage Nigerian audiences online to communicate about a certain product, is not the same way you would engage a Rwandan consumer. We do not use a blanket approach.

In collaboration with our clients, ACG can also create toolkits based on the similarities of certain demographics of stakeholders, and roll them out from the hub in Johannesburg, in-country, always keeping in mind ever-evolving news agendas that may require a shift in messaging or implementation depending on the market.


Content creation


The press release may not be the most appropriate way for a client to tell their story in a specific market (due to, for instance, the modernisation of content, low literacy rates, the prevalence of other platforms of communication outside of print, such as radio or mobile phones). ACG works with clients to ensure that their messaging is packaged and distributed in the most efficient way possible and on the most effective platform to meet their goals and objectives in-market. We have the capacity of producing video and audio content, photographs, and infographics, among other things, and ensure that clients’ messages capture the attention of the audience for which they were intended. Most importantly, we meet the client and their stakeholders where they are and speak to them in a language that they understand.

Our content services include:

  • Video and audio production
  • Story mining
  • Collateral development: infographics, brochures, one-pagers, banners, etc.


Digital and social media


We are fully versed in digital and social media trends and work to create and engage online communities on behalf of our clients.

We offer the following services:

  • Website creation and management
  • Social media platform development
  • Community management
  • Online audience audits
  • Online research and surveys


Social impact and corporate social responsibility


Even though Africa is experiencing unprecedented economic growth, many challenges remain. ACG understands that as “Africa rises”, people across the continent are looking for brands and organisations that bring tangible solutions to meet the challenges they face. We are passionate about doing good, and even more passionate about our clients changing the world one initiative at a time. Based on our research and insights, we advise clients on how to create CSR initiatives or strengthen existing efforts for maximum social impact in the communities in which they operate and do business.

In addition to our research and insights capabilities, we do the following:

  • CSR strategy development
  • Measuring and evaluation of impact




Outside of the five pillars, ACG offers translation services for clients, based on our belief that communications needs to be tailored (it is up to the communicator to make him/herself understood). We work with highly qualified translators to ensure quality, and the effective expression of client key messages in:

  • French
  • English
  • Portuguese
  • Arabic
  • Swahili