Mimi Kalinda is a communications consultant and the former Director of Communications for the African Institute for Mathematical Sciences (AIMS), a network of centres of excellence incubating STEM education for Africa's brightest students while searching for the next Einstein in Africa. Mimi also worked as the Africa Director of FleishmanHillard, one of the world’s largest communications firms. She was responsible for managing FH’s engagement with its affiliates in Africa as well as identifying and developing partnerships in new markets. Her duties included gathering market intelligence, overseeing pan-African project and retainer work, and developing an Africa strategy with the goal of creating a FH branded network on the continent. Mimi previously worked for Weber Shandwick, where she led pan-African business development efforts and managed social impact accounts, including the Innovation Prize for Africa and the Michael and Susan Dell Foundation. She also worked to raise visibility of Samsung’s CSR initiatives during the 2013 African Cup of Nations, and led content creation for the African Union’s CAADP framework and Nigeria’s Ministry of Agriculture. From 2003 to 2006, Kalinda worked in New York City as a content producer and filmmaker with Director Spike Lee, and she was the first African woman to host a show on MTV in 2000, based in London. Mimi is the Rebranding Africa Champion for Africa 2.0 and a New York University graduate.
Addis Alemayehou is currently the Managing Director of 251 Communications in Addis Ababa, Ethiopia. He is a former consultant and agent for various telecom companies within the East Africa region; COP, VEGA Ethiopia AGOA+, a US$ 5 million trade development programme funded by USAID in Ethiopia. Currently, Addis founded 105.3 AFRO FM, the first privately held English FM Radio station. He is a member of the board of the Africa Leadership Network (ALN), the premier network of young, dynamic and influential leaders in business, public sector, academia, the arts and civil society in Africa; which aims to engage the collective influence of these leaders to drive prosperity for Africa's people. Addis also sits on the board of the Ethiopian ICT Association.
Lasi Mashaba is the Account Manager of the Africommunication Group Ltd (ACG). The newly appointed Account Manager, Lasi is a PR professional responsible for the day-to-day management of on board accounts at the agency; developing industry, sector and product focused PR campaigns and managing the needs of the client and their accounts. Her clientele includes clients from various African countries such Botswana, Guinea, Mali, Senegal, Côte d'Ivoire and South Africa. With a BA degree in Corporate Communications obtained from the University of Johannesburg, Lasi’s skills expertise range from writing, social media management and reputation management. Since her appointment at ACG Lasi has fallen deeper in love with Africa and due to this, she also forms part of the contributors of the company's blog, writing about issues affecting the continent. With 5 years PR experience, Lasi likes to describe herself as a writer and part time fashion enthusiast with an infectious smile. She loves to travel and thanks to the upcoming “All Africa” visa-free passport, her goal is to travel to as many African countries as possible and ravel at the majestic sunsets Mama Africa has to offer.